How to Write SEO-Friendly Articles?

Every business with a website out there has wondered

 on how to get more traffic to their website. Sure, your

 business is great and everyone will be happier if they

 used your products. However, how are people going to

 use your products if your website does not even show

 up in the Google search. Optimizing your website

 content for search engine result so that you appear on

 the top is what SEO is all about. If you are on the main

 page of the search engine, more people are likely to

 click on your website and maybe even become customers.

Now you know that SEO friendly content can be a make

 or break for your website, following the steps below will

 help you to master the art of writing SEO friendly content.

Topic & A Catchy Title: Before writing anything, you

 have to decide a topic. It should be unique and

 interesting to make the user want to read it. You should

 write about something that you know well about and

 your intended user will also be interested in. Once you

 have the topic, come up with a good title. You can use

 tools such as Buzzsomo to help you in selecting a title

 that is interesting but at the same time not overdone. In the title name make it:

  • Specific

  • Arouse curiosity

  • Solves a problem

  • Involves social media element

Keywords Are Still Important: Many people look down

 on the use of keywords; however, they are not dead at

 all. Do not overstuff with keywords but use words that

 are directly related to your subject.

  • Latent Semantic Indexing: Rather than focusing of

  •  number of times keywords are used in text, focus  LSI. These are basically synonymous, phrases, words and other texts closely related to your keywords that the users are using to search. You can  use tools such as Linkio for LSI keywords.   

  • Competitors Keywords: In order to make yourself seen and still be unique, it is at times important to see what keywords are getting results for the competitors. You can do it manually on Google or use SEMrush.

Importance of Introduction: Many times despite

 attracting the attention of the users, the website is

 unable to retain them. People are short on time and they

 skim through the introduction to see if they like it. Keep

 the introduction simple and bring in humor to hook the

 reader. Use something that the readers can relate to and it resonates with them.

Structuring of the Content: Google ranks higher

 worded content higher than smaller content, however

 that does not mean you use a boring layout. In order to write effective SEO articles use:

  • Use headers, subheader, and bullets. Pay attention to alignment and font sizes.

  • Provide links to previous content (interlinking).

  • Make the content shareable.

  • Make lists and short paragraphs.

  • Avoid using clichés.

  • Use images and videos to keep users engaged. Optimize them using ALT text in description.

By following the above guide-less, your content will be

 search engine friendly and driving traffic to your website in no time.



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